How to create images for multiple social media ratios
Keep the important subject visible across posts, stories and thumbnails.
Why this order matters
Feeds, stories and thumbnails use different aspect ratios. Create each version from a large source instead of stretching one finished image, and keep faces, products and important text inside a safe central area.
Check the destination first
If the receiving website or authority publishes its own format and size requirements, follow those instructions first. Keep the original and work on a copy.
Recommended workflow
- Mark the subject and text that must remain visible.
- Crop separate square, portrait and landscape versions from the source.
- Preview each version at a small size and with likely centre cropping.
Checks before saving
- Keep important text away from the outer edges.
- Platform recommendations change, so check them before publishing.
- Create each version from the source rather than repeatedly resizing exports.
Zoom in on the result and open it once in the environment where it will be used. Automated calculations and conversions are convenient reference tools, not a substitute for the receiving organisation’s final decision.
Open Social Media Image Resizer →